Filip Mateković from Hunch on how AI has changed every segment of the GTM process — with 5 very concrete examples from practice. The first AI Hub meetup dedicated to marketing and go-to-market. Don't miss it.
On Wednesday, March 18th, we're hosting a new edition of the 100+ free AI events in 2026 series, starting at 6PM at the Startit AI Hub in Belgrade.
This is the first AI Hub meetup dedicated to marketing and, more broadly, go-to-market. We're especially excited about this one — we've had many requests from our audience, and for good reason: this field is transforming at an incredible pace.
Finally something for marketers — after many requests from our audience, we're dedicating an entire meetup to this topic, which makes this event special:
— Marketing and sales leaders who want to see what AI in GTM operations actually looks like
— Growth marketers, SDRs, and anyone working on outbound, SEO, and content
— Founders and directors who want to understand how GTM team structures are changing
— Anyone in the SaaS industry who wants to understand what's happening with the market
Our guest is Filip Mateković, Head of Marketing at Hunch. Hunch is a B2B SaaS for dynamic creative in paid advertising, serving upper-market and enterprise clients.
Filip is a rare example of someone in marketing leadership who is simultaneously strategic and operational — he builds his own tools and automations while leading the entire GTM strategy.
He covers an enormous range of functions, from sales intelligence to content and sales materials, which is exactly why he's such a valuable guest.
We'll be covering the following topics:
— How the marketing leader role is strategically changing: from team coordinator to an operator who builds their own workflows, decides on budget allocation between headcount and AI development, and measures success through revenue per employee
— 5 very concrete examples of how marketing is being transformed by AI: from analyzing 3,000+ sales calls, through content production and automated outbound, to updating an entire blog archive and sales materials
— Why QA is now the key human role: the person on the team no longer writes from scratch but reviews and directs AI output
— The context in which all of this is happening: what's changing in the SaaS industry and what it means for people working in it
As always, we'll leave plenty of time for questions and discussion with the audience.
Format: ~60-90 minutes of conversation + Q&A — Filip has so much great material that we might extend, and we expect a lot of questions from the audience
Language: English
Attendance is free with a required sign-up:
Nikola Ivančević shows the full journey from classic software to something fundamentally different — using a real corporate application as an example.
On Wednesday, March 11th, we're hosting another edition of the 100+ AI events in 2026 series, starting at 6 PM at our Novi Sad AI Hub.
Most business applications today work the same way: users fill out forms, follow predefined steps, get predefined answers. The product owner's expertise is always richer than what the application can express — but that's just how it's always been, because there was no other way. Until now.
— engineers and engineering managers who have a product built before the AI era
— anyone who wants to understand what AI-native actually means — concretely, not as a buzzword
— founders thinking about new business models
Our guest is Nikola Ivančević, Tech Solution Strategist with 25+ years in the IT industry.
Nikola is one of the co-founders of SmartCat, where he spent 7 years as CTO. Today, through his consulting firm TechNexus Solutions, he helps organizations transition to the AI-native era — and is building his own platform from that experience.
Using a real example of a coaching application for corporate training, Nikola will walk us through the full transformation journey:
— what a typical business application looks like today: forms, tests, linear flow — and why that limits the business
— what changes when an application stops being a form and becomes a competent conversational partner that understands context
— what's actually under the hood: a framework instead of code, layered context, and a new role — intent developer
— how a single client project becomes a platform and a new business model
As always, we're leaving plenty of time for questions and discussion with the audience.
Format: ~60 minutes of conversation + Q&A
Language: English
Attendance is free, registration required:
Marko Gaćeša from Semaphore on how an enterprise team transitions to AI-first development — with ISO 27000 and SOC 2 Type 2 requirements.
On Wednesday, March 4th, we're hosting another edition of the 100+ AI events in 2026 series, starting at 6 PM at our Novi Sad AI Hub.
Main topic of the evening: how an organization that has been developing software by manually writing code for over a decade — software used by clients whose business is the same — becomes an organization that tells agents what to do, in production, with enterprise-grade requirements.
— anyone professionally involved in software development, both developers and managers
— especially useful for those who have a product created before the AI explosion
— engineering and product managers leading teams through this transition
— engineers who want to hear how other colleagues are using new tools and building new processes
At the event with Darko Fabijan, co-founder of Semaphore, we discussed the future of DevOps, the question of who approves deploys when AI writes the code, and building AI-native startups.
Now we're asking a different question: how do you transform an existing organization and product, built before the AI era — with Marko Gaćeša, Head of Product at Semaphore.
Marko's perspective comes from carefully observing LLM adoption by development teams, from it being just a learning tool to today when almost all developers use Claude Code or Codex and generate a huge portion of their code this way.
What used to take a week now gets done in two days. In this conversation, we'll cover this evolution plus the approach to changing a traditional software product:
— Timeline of evolution: from "LLM for learning" to "Cursor is everything" to "Cursor is old news" in under 2 years
— How to change a product when the default user stops being a human and becomes an agent
— How fun and useful things like MCP and OpenClaw fit into this
— And what it means to work this way with enterprise requirements (ISO 27000, SOC 2 Type 2)
Plus everything else we fit into ~1h, with a significant portion of that time reserved for questions and discussion with the audience.
Format: ~60 minutes of conversation + Q&A
Language: English
Attendance is free, registration required:
On Tuesday, February 25th, we're hosting a new edition of our 100+ free AI events in 2026 series, starting at 6 PM at Startit AI Hub in Belgrade.
Main topic of the evening: what we can do to make our AI agents reliable and their responses accurate. Bonus: how context engineering works in practice, using tools like Claude Code and Copilot CLI as examples.
— Engineers who want to build AI agents and tools
— Teams building LLM-based systems
— Anyone using Claude Code, Copilot CLI and similar applications who's curious about how they work
Our guest is another familiar face, Aleksandar Anđelković, Software Engineering Manager at Microsoft. You may have seen him at our AI Week event last year or in the podcast we recorded this summer.
Anđelko works on Context IQ — a component that enables Copilot to understand context in Word, Excel, Outlook, and Teams. Before Microsoft, he led a third of the React team at Meta.
In previous events, we talked with Anđelko about grounding in general. This time we're going deeper:
— Why increasing the context window doesn't solve the problem
— Four steps of context engineering: Write → Select → Compress → Isolate
— What's changing: from needle in a haystack to combining information from multiple sources
— Copilot CLI vs Claude Code: deep dive into the first, analysis of the second, as examples for the topic of the day
Fun fact: while at Meta, he met Boris Cherny, the author of Claude Code.
As always, we're leaving plenty of time for questions and discussion with the audience.
Format: ~60 minutes of conversation + Q&A
Language: English
Attendance is free, but registration is required:
On Wednesday, February 18th, we're hosting another event in our 100+ free AI events in 2026 series, starting at 6 PM at Startit's AI Hub in Belgrade.
Main topic of the evening: what do open-weights models offer us these days, what actually happens under the hood when you run an AI model — and what it's like to build open hardware for them to run on.
— Anyone interested in a deeper understanding of how LLMs work
— ML, backend, DevOps, SRE engineers working with AI infrastructure
— Open-source fanatics
Our guest is an old friend, Nikola Cvetković, kernel engineer at TensTorrent.
Nikola is part of the team that writes low-level code enabling AI models to run on Tenstorrent hardware — from pioneering models like the early Llama to newer architectures like DeepSeek's.
At previous events we talked with Nikola about this topic in general and what TensTorrent does, and now we'll cover a deeper agenda:
— the journey from complete dependence on OpenAI and others to today's open-weights revolution
— going a bit deeper than usual — what happens at the hardware level when we run these models
— why this makes building open hardware much harder than building models
— why and how TensTorrent does it with RISC-V
As always, we're leaving plenty of time for questions and discussion with the audience.
Format: ~60 minutes of conversation + Q&A
Language: English
Attendance is free, registration required:
On Wednesday, February 11th, we're hosting a new edition of our 100+ free AI events in 2026 series, starting at 18:00 at Startit's AI Hub in Belgrade.
The main topic of the evening is what it's like to work on a search engine inside one of the fastest-growing AI startups, Perplexity — from the perspective of an engineer who does it every day.
The evening's guest is Nikola Trifunović, Search Engineer at Perplexity. Nikola is a big tech veteran who spent nearly 15 years at Microsoft, and now he's building the infrastructure behind one of the most popular AI products in the world.
We'll discuss the following topics:
As always, we're leaving plenty of time for questions and discussion with the audience.
Format: ~60 minutes of conversation and Q&A + networking, the event will be held in English.
Participation is free, with mandatory registration:
Click here for Serbian →
On Wednesday, February 4th, we are organizing a new meetup starting at 6 PM at Startit's Belgrade AI Hub. This event is part of a series of 100+ AI Hub events in 2026 that are helping the IT community successfully adapt to the AI transformation.
The guest of the evening is Nikola Kolevski — Head of Engineering at the domestic fintech company Solflare, and the topic is: what makes engineers good in the AI era, how to recognize it in an interview, with a discussion on the application of AI in a mature yet still ambitious technology organization.
As Nikola tells us, reasoning models became serious in mid-2025. Since then, technology teams can no longer ignore the question of whether we are using AI, and consequently, how this is reflected in the selection process.
He and his team went through this process firsthand. Nikola will share concrete experiences: what worked, what didn't, what lessons they learned, and what we still know and don't know when it comes to AI in production, both literally and metaphorically.
Tentative agenda:
Format: ~60 minutes of discussion + Q&A
Language: English
On Wednesday, January 28, we’re hosting a new edition from the series 100+ free AI events in 2026, starting at 18:00 at Startit’s AI Hub in Novi Sad.
The main topic of the evening is how DevOps is changing AI today, how it will do so in the coming years, and we’ll also touch on how to build an AI-first startup.
Our guest is engineer and entrepreneur Darko Fabijan, founder of the new startup SuperPlane. Darko has deep experience in this space as the founder of Semaphore, a DevOps company that has been operating for 15 years.
We’ll discuss the following topics:
As always, we’ll leave a large portion of the time for questions and discussion with the audience.
Format: ~60 minutes of conversation and Q&A + 60 minutes of networking Language: English
Participation is free, but registration is required. We’ll publish the registration link soon.
On Wednesday, January 21, we’re hosting a new AI Hub meetup starting at 6pm at Startit’s AI Hub in Novi Sad.
Our guest is Stefan Trkulja — a designer from the “full-stack” school with ~25 years of experience. The topic: the present and future of the design role in the context of AI-driven transformation.
Over the last three years, design work has fundamentally changed: the tools we use, the speed of decision-making, and the expectations teams and organizations place on design roles — all of it shifted at once.
We’ll unpack that with Stefan, grounded in his experience working at an AI startup based in San Francisco — the place where many of these role shifts happen first, and then eventually reach the rest of us.
Rough agenda:
Format: ~60 minutes conversation + Q&A.
This event is for designers who work (or want to work) in the IT industry — and for anyone who wants to collaborate with designers more effectively or hire them.
Participation is [FREE / REGISTRATION REQUIRED].
On Wednesday, January 14th, we’re hosting the first AI Hub event of 2026, starting at 18:00 at Startit’s Belgrade AI Hub.
The topic is one of the most in‑demand roles in tech right now — Agentic engineer.
With Dragan Spiridonov, the Agentics Foundation representative in Serbia, we’ll discuss what this role entails and the discipline in general.
Who is this for
- Architects,
- full‑stack engineers,
- technical QA engineers,
and other IT professionals (frontend, product, devops) who want to upskill in line with new market expectations in the AI era.
The goal is for you to leave better prepared to use AI tools and a new way of thinking, so you can build more competitive products or become more valuable to your employer.
The problem we’re tackling is simple: old software and old development processes are becoming uncompetitive.
We already feel it, and soon we expect even more of the market’s money to move toward AI software and professionals who know how to build it.
No matter which recruiter you speak to or which research you read, you’ll see that new and still loosely defined roles like AI engineer are among the most in‑demand in 2026.
With Dragan Spiridonov we’ll discuss the Agentic Engineer role as defined by the Agentics Foundation — what it is, why it’s useful, and how
it can be learned.
Dragan has 30 years of experience in IT, has organized and spoken at QA conferences, and we’ll roughly follow this agenda:
As with our other events, we’ll leave plenty of time for audience Q&A.
Thanks to Solflare, a top fintech team in Serbia, this and other AI Hub events are free to the public.
Just register via the form below and we’ll see you on Wednesday.
