Čitanje nedeljom

Ukoliko ste iscrpeli listu za čitanje za vikend, a s obzirom na ovu kišu napolju, pogledajte ovih nekoliko članaka i knjiga koji je izdvojila ekipa koja radi na Startit Festu, predvođena Vladom Trkuljom i Ivanom Kovačevićem.

Ali, naravno, pre nego što krenete sa čitanjem, popunite aplikacije za fundrejzing događaje na Festu, sutra je rok za Seedcamp, sigurna sam da to ne planirate da propustite :)

Vladimir Trkulja

→ Do things that don’t scale

“One of the most common types of advice we give at Y Combinator is to do things that don’t scale. A lot of would-be founders believe that startups either take off or don’t. You build something, make it available, and if you’ve made a better mousetrap, people beat a path to your door as promised. Or they don’t, in which case the market must not exist.”

→ How to advertise on a Porn website

“When it comes to spreading our brand message, we usually take the road less travelled.  This is one road we want to share with you, a road that took us where no marketing team has gone before. Well, at least not without clearing their browser history afterward.”

→ Incubator and Accelerator hopping and Pre-accelerators

“An interesting trend that I have come across is that some startups hop from one incubator or accelerator program to another. Startups go through an accelerator program, get PR on demo day and then they seem back to almost the same place.”

→ First, Break All the Rules: What the World’s Greatest Managers Do Differently

“The greatest managers in the world seem to have little in common. They differ in sex, age, and race. They employ vastly different styles and focus on different goals. Yet despite their differences, great managers share one common trait: They do not hesitate to break virtually every rule held sacred by conventional wisdom. They do not believe that, with enough training, a person can achieve anything he sets his mind to. They do not try to help people overcome their weaknesses. They consistently disregard the golden rule. And, yes, they even play favorites. This amazing book explains why.”

Ivan Kovačević

→ The Single Biggest Reason Most Entrepreneurs Fail in 2014

“Exactly two years ago today, I woke up at 5 in the morning. Yes, I was suffering from our generation’s new sleeping problem.

It is caused by too much blue light, especially when you stare at your cell phone before sleeping, which leaves you awake after only a few hours of sleep. I thought it was useless to try sleeping any further, so I decided to get up and start working.”

→ Freemium vs. Free: Why We Ditched Our Free Plan

“As we came out of private Beta, we announced a pretty unpopular decision at Trak.io: we removed our free plan (and replaced it with a $9 per month plan).

I wanted to explain the reasons behind this and why we think it’s the best decision for our company and our paying customers.

Hopefully, other SaaS founders can take some insight from this and think hard before jumping immediately into Freemium! Because if you aren’t careful, you’ll actually just be giving away your product for Free!”

→ We listened to the people, not the problem

“I recently wrote a post called “More is a four letter word” about the pitfalls of having too many choices.

Okay, so I was talking about my embarrassing mental collapse in the cheese aisle — but the notion of limiting choices is something that we (Matt andI) have been paying very close attention to lately.”