Curriculum designed to make you a General Manager of your product, and Product Designer creating products and services your customers will love
Key takeaways from the course:
- Learn to rapidly test a hypothesis and communicate, to any audience, a comprehensive business model for product extensions or new products you wish to create
- Learn techniques for communicating and championing the product benefits to internal (C-Level Executives and sales teams) and external audiences (key customers)
- Determine the most effective methods for obtaining insights and integrating market feedback to drive optimal product decisions
- Learn how to create better user experiences and transformational products
- Understand the principles and processes for developing good product roadmaps
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The Software Product Management course is consist of 6 modules and 24 lectures. It lasts for 3 months, with a dynamics of 2 lessons per week.
Module 0. Product pitch
Participants present their product at first class, it can be about:
- A new product
- A new feature to the existing product
- Pivoting an existing product
- Improving an feature to the existing product
Module 1: Software Product Management
Learn what is and what is not product management, how to be a good PM, intro into understanding Business, Product and Customer, and handling challenges in small vs large teams.
Module 2. Exploring New Product Ideas
Become able to set a proper hypothesis, quantify its potential to move the needle on business goals and see them through the validation
Module 3. Amplifying an Existing Product
Keep your product competitive and create transformational product experiences
Module 4. Understanding the Business
Learn techniques for communicating and championing the product benefits to internal (C-Level Managers and sales teams) and external audiences (key customers)
Module 5. Product Marketing & Customer Acquisition
Days of ‘build it and they will come’ are over. Effectively co-build and communicate Go2Market strategy with PMM counterpart
Module 6. Delivery
Learn how to build a clear and compelling roadmaps that stakeholders will be excited about, and manage the delivery of your teams in optimal ways
Business Case (Final assignment) – Product pitch
Needs to holistically paint the picture on:
- Problem (demonstrate understanding of the market and the customer)
- Solution (demonstrate understanding of the product – what/why/who)
- Value to shareholders / customers (demonstrate understanding of the business value → acquisition/revenue/retention)
Needs to confidently walk through the delivery:
- What is the cost associated to delivering it?
- How will the success look like? (KPIs, metrics, early/lagging indicators)
- How will the release look like – phases/steps, communication, post-launch?
Lecturers
Chief Product Officer / Lead Designer – MVP Workshop
Chief Executive Officer / Sr Business Developer – MVP
Head of Growth / Sr Growth Hacker – KickAssGrowth
Delivery Director /Scrum Master / Agile Trainer – MVP Workshop,
Chief Technology Officer / Sr R&D Engineer – MVP Workshop,
Books recommended for the course:
- Hooked – Nir Eyal
- Good PM / Bad PM – Andreessen Horowitz
- Four Steps to the Epiphany – Steve Blank
Course dates:
PM Academy will start on November 1th, and last for 12 weeks. Each week there will be 2 lectures:
- Monday, 18h – 20:30h
- Thursday, 18h – 20:30h
The course will take place in Startit Center Belgrade. There is a 2nd parking zone available in Savska street, in front of Startit Center.
Price & Registration
Academy pricing: 1500€ per participant (+20% tax), limited to 20 attendees.
Become a PM – learn the skills and get the job done!
