Čitanje nedeljom

Ukoliko ste iscrpli listu za čitanje za vikend, pogledajte ovih nekoliko članaka koji su se svideli našim prijateljima prethodnih dana.

Ako ste propustili šta smo mi pisali prethodne sedmice, pogledajte nedeljni osvrt.

Marko Anastasov (Semaphore/RenderedText)

→ How to Educate & Persuade Customers

Ako postoje korisnici koji ne koriste određene mogućnosti vašeg servisa, treba se staviti u njihovu poziciju i razumeti zbog čega je to tako. Ovaj post predstavlja jedan jednostavan framework za navođenje korisnika da bolje iskoriste vaš servis.

→ Most People Won’t

I saw the CEO of Uber, Travis Kalanick, sitting at the bar. I was three whiskeys deep at this point and I walked up to him and said, “I use Uber all the time and I absolutely hate the app. I think you should bring me in to fix it.” He replied, “Oh, yeah? What are the three things you’d fix about it?” I said, “I’d redo the logo, redo the entire app, and change the rating system.” […] He said, “Be at the Uber office at 9am on Monday.”

→ Jeff Bezos Had His Top Execs Read These Three Books

Ivan Marković (Werktab)

→ Scott Adams’ Secret of Success: Failure

Odličan post koji potpuno rezonuje sa našom filozofijom — izgradi sistem (iliti fearless machine kako to ja od milošte zovem) ako hoćeš da budeš uspešan.

“Having a system is more important than having a goal. Systems lead to solutions. Dilbert creator Scott Adams reveals his secret to climbing to the top: Fail. A lot.”

→ Products I Love

Fantastičan post o tome kako napraviti proizvod koji ce korisnici voleti: “Focus on the minimum lovable product (MLP) that helps a common persona remove steps towards satisfying a basic human desire that’s been here a long time.”

→ For Startups, Your Culture Starts With Your First Hire

Vrlo dobar post o startup kulturi. “In a startup’s earliest days your hiring decisions are the most important ones in setting your culture. I don’t care about what you write on a motivational poster. The people you invite into your company to extend and expand its capabilities ARE YOUR CULTURE.”

Boris Krstović (ChurnBee)

→ The Importance of Being Ruthless

Odlican tekst o dva, verovatno najvažnija, elementa izgradnje kompanije – hiring strategiji i “whatever it takes” stav neophodan da se urade ne dobri, nego najbolji produkti.

→ 5 Early Wins That Got Our SaaS Startup 1,000 Beta Users

Groove mi je jedan od omiljenih blogova u poslednje vreme, SaaS alat koji bloguje o tome kako su dosli do $100k in monthly revenue.

→ Pricing Experiments You Might Not Know, But Can Learn From

Odličan blog za CRO (conversion optimization),  konkretan tekst priča o pricing eksperimentima, jako dobro štivo.

Vukašin Stojkov (TruckTrack)

→ Mihajlo Pupin – na čemu sve treba da mu zahvalimo

“Informatička revolucija u Sjedinjenim Američkim Državama nezamisliva je bez otkrića Mihajla Pupina“, rekao je svojevremeno Bil Gejts, osnivač Majkrosofta.

→ All Is Fair in Love and Twitter

While all origin stories contain some exaggerations, Twitter’s is cobbled together from an uncommon number of them.

→ Big Data: Veliki izazovi, velike prilike, a možda i veliki ‘buzzword’

Big Data ima nesumnjivo veliki potencijal i stvara velike prilike – kako za postojeće igrače na tržištu, tako i za neke nove izazivače. Međutim, ključni izazov je jasan: Trebamo rješenja koja će nam omogućiti da iz velike količine podataka dobijemo vrijedne informacije.