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Each month “over a billion people from around the world come to TikTok to be entertained, inspired or discover something new, like sports, music, arts and culture, fashion, DIY and more,” TikTok COO Vanessa Pappas said in a video posted Monday on the service.
TikTok is the successor to Musical.ly, the short-form video app that was acquired by Chinese internet giant ByteDance in 2017, which then migrated those users over to the TikTok platform in 2018. The tremendous popularity of TikTok, primarily among teens and young adults, has inspired copycat features from YouTube (with YouTube Shorts) and Instagram (Instagram Reels).