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Performance marketing specialist

SmartPoint Adria

We are looking for a responsible and well-organized Performance Marketing Specialist who has at least 3 years of work experience in creating Performance Marketing campaigns.

What you will do:

  • Managing paid ad campaigns across search, display, social and retargeting networks by conducting extensive keyword research, analysis, and testing of keyword performance
  • Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPI’s
  • Optimizing campaigns across multiple channels to deliver the best return on investment
  • Identify replicable marketing strategies, tactics, and channels that address business pain points and convey product benefits to drive new customer acquisition
  • Write content for marketing ads, campaigns, and landing pages
  • Test different value propositions and messages across different channels to find the best angle to introduce our product for each target group
  • Build and run A/B tests across landing pages and the homepage
  • Connecting all required tracking codes for the campaign’s success

Requirements:

  • Proven experience as a PPC Manager or Performance Marketing Specialist (at least 3+ years)
  • Experience in data analysis and reporting
  • Deep understanding of Facebook and Google Ads
  • Hands-on knowledge in Google Analytics
  • Google Tag Manager / Web tracking understanding
  • Analytical thinking
  • Working knowledge in tools such as SEMRush, Ahrefs…

Bonus points:

  • Google and Facebook certification is a plus
  • Photoshop & Illustrator skill is a plus

What you can expect from us:

  • Learn&Grow – through everyday tasks you will get chance to cooperate with supportive colleagues and reputable clients
  • Ability to work remote
  • We carefully listen and improve your creativity and ideas
  • We follow your progress and reward you

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