Product Roadmap Specialist

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.→

Purpose of the Assignment:

UNICEF supports Serbia’s efforts in promoting and protecting the rights of every child and ensuring equal opportunities for all children to develop to their full potential. Our programmes are aimed at supporting excluded and vulnerable children from the beginning of their life, and throughout their childhood and adolescence.

Within Early Childhood Development programme, UNICEF in partnership with Nordeus aims to develop communication packages and platforms for parents of young children in order to equip them with information needed for positive parenting and provide them support during this critical life period.

City Institute of Public Health Belgrade (who manages “Halo beba” telephone counselling) has established a partnership with UNICEF and Nordeus to release an individualised mobile app to convert its professional knowledge into an accessible digital form and offer additional innovative features to the parents complementary to already existing “Halo beba” telephone counselling service and Halo beba website. To support this process, UNICEF Serbia seeks to engage an expert for the development of the Product Roadmap for the mobile app “Halo beba”.

“Halo beba” mobile app’s vision:

Parents and parents-to-be are informed and empowered in a timely manner to make the right decisions regarding the care and development of their child using the mobile application “Halo beba”.

The application’s objectives are:

  • Inform parents about early childhood development and parental care via information database on an easily accessible platform;
  • Motivate parents to expand their knowledge on such topics and to apply it in everyday practices;
  • Provide interactive content and functions that can assist parents to organize information about their children’s health and to follow the child’s development;
  • Become safe and interactive parents’ repository of parameters relevant to the health and development of the child;
  • Enable intuitive interaction between parents and knowledge accumulated in City Institute of Public Health, Belgrade
  • Reduce the duration of phone calls to Halo beba telephone service.

The desired elements of the application include, but are not limited to, engaging texts, images and videos, personalized content, etc. City Institute of Public Health Belgrade should be able to control the app by using a system for adding new content, notifications and possibly other items after the initial development & release of the app. It is not decisively determined if the app should be developed for the Android or the iOS mobile devices, or for both of them.

After the initial release of the app with the core set of features and content, there should be a clear roadmap (with feature set) for the next releases which will focus on the implementation of innovative technologies (Machine Learning, Artificial Intelligence, Augmented Reality, etc.) in Halo Beba mobile app.

The app specification and resulting development should be aligned with Principles for Digital Development (, especially the one focusing on the Open Source principle. Innovative app features should be aligned with UNICEF Innovation Fund definition of Frontier Technologies (more information available at

Work Assignment Overview

Task 1:

  • Communicate with each stakeholder in the Halo beba project;
  • Organize work meetings for stakeholders;
  • Review existing apps covering a similar topic;
  • Review results of already organized focus groups with parents and consult additional groups of parents if required;
  • Lead the process of creating a Halo beba Mobile App specification;
  • Work on adjusting specification to meet all stakeholder needs and requirements.

Deliverable 1: A document containing the following sections:

  • Description of the general idea of the app;
  • Description of user segments with priorities;
  • Main User stories;
  • Feature list with defined priorities;
  • Wireframes of each app screen and user flow;
  • Product roadmap;
  • Top level technical requirements (including details on communication with CMS).

Timeframe 1: April-May 2019 (12 work days)

Task 2:

  • Communicate with each stakeholder in the Halo Beba project;
  • Organize work meetings for stakeholders;
  • Follow-up with app implementing team during the development of the app to check implemented features, issues, etc.

Deliverable 2: Written report on the progress of mobile app implementation.

Timeframe 2: May-July 2019 (3 work days) depending on the implementation cycle

Knowledge/Expertise/Skills required:

  • Minimum high school degree is required
  • Minimum two years of experience in product management (either by owning a tech product, or working in a company which offers that kind of services);
  • Experience in design thinking;
  • Ability to listen and create high-quality specifications;
  • Experience with facilitating workshops is desired;
  • Ability to innovate and provide out-of-the-box solutions;
  • Previous experience with IoT, Data Science, AI or ML projects is an asset;
  • Fluency in Serbian is essential, English is an asset;
  • Technical background in software development is considered to be an additional asset.

How to apply

Your application must include a financial proposal (in RSD) as a separate document, containing the following information:

  • Daily rate (all costs to be included e.g. health insurance, pension, usage of mobile phone).

To apply, please click on the button below. 

Please note that incomplete applications will not be taken into consideration. Only short-listed candidates will be contacted.

UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified female and male candidates from all national, religious and ethnic backgrounds, including persons living with disabilities to apply.

Prijavi se do 28/03/19

Lokacija — Beograd

Pošalji prijavu