Većinski udeo u slovenačkoj Celtri kupljen za 190 miliona $

Većinski udeo u slovenačkoj Celtri kupljen za 190 miliona $

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Jedna od najranijih poznatih uspešnih IT startapa/kompanija sa prostora bivše Jugoslavije je (efektivno) kupljena. U pitanju je verovatno i jedna od najuspešnijih investicija slovenačkog VC fonda RSG Capital, čija ekipa je pokrenula i u Srbiji bolje poznati SCV fond. Iz članka:

Private-equity firm Symphony Technology Group is set to acquire a majority stake in marketing tech company Celtra in a deal worth around $190 million in equity value, according to people familiar with the matter.

"When we started Celtra, our vision was to empower creativity in the most scalable way. We found that way with creative automation," Mikek said. "Today creative automation is fueling advertiser and media transformations across the industry, and we are thrilled to partner with STG on developing this vision and growing Celtra to the next stage."

The company also used to offer an ad server product, but in 2019 it shifted to focus purely on the production and testing of digital ad creative.

Via, plus dodatni kontekst iz zvaničnog saopštenja.

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