Tinder is rolling out a virtual currency to encourage users to spend more time swiping, scrolling and eventually spending real money on the most popular dating app in the U.S.
Initially available only in Australia, the in-app “coins” can be acquired as users remain active on the platform or keep their profiles up to date. They can also be bought with regular money. The coins can then be used to step up a user’s profile by purchasing Tinder’s perks such as Super Likes or Boosts, which can help increase the chances of finding a good match.
The company expects the coins “will play an important role as the Tinder experience evolves and becomes more immersive, because virtual currency is useful in the context of gifting digital goods”. The virtual currency will be “particularly well received by our members in Asia, who are less used to subscription products”.