QR Code Menus Are the Restaurant Industry’s Worst Idea

https://www.theatlantic.com/ideas/archive/2022/10/... link-img
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Nije product članak ali je kul priča o dizajniranju proizvoda, iskustva, problemu i rešenju. Autor članka smatra, i ima neke podatke, da korišćenje telefona tokom zajedničkog obroka podriva srž vrednosti tog iskustva — ljudski kontakt. Digitalni meniji su stoga trend koji bi to pogoršao. Napisano je malo kao rant, ali svakako interesantno

In the 2018 study “Smartphone Use Undermines Enjoyment of Face-to-Face Social Interactions,” the social-psychology researcher Ryan Dwyer and his colleagues randomly assigned some people to keep their phone out when dining with friends and others to put it away. “We found that groups assigned to use their phones enjoyed the experience less than groups that did not use their phones,” Dwyer told me by email, “primarily due to the fact that participants with phones were more distracted.”

For restaurants, QR-code menus offer potential benefits beyond putting germ-averse patrons at greater ease. In the near future, rather than offer the same static selections to every customer, restaurants might deploy dynamic menus from which dishes disappear as the kitchen runs out. The prices of appetizers and entrees could also rise or fall to better match supply with demand. One day, I may have to explain to my nephew that before, say, 2030, people with peanut allergies would nevertheless see pad thai on their menu at the Cheesecake Factory; that Manhattan restaurants didn’t always use surge pricing to manage their weekday lunch rush; that certain chains didn’t previously charge iPhone and Android owners different prices.

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