Analiza preko 800 cybersecurity kompanija i opažanje trendova – gde se PLG javlja i kod kakvih proizvoda, kako se postiže rast, kada se PLG napušta, i kako zbog svih procesa izgleda celo tržište.

Zahtevan za čitanje zbog panoramskog pregleda, ali evo nekih teza koje se obrazlažu u tekstu:

• Traditional sales channels have become inaccessible for startups
• Value is a factor defining whether a certain segment can be product led
• Developer-focused and consumer collaboration tools are leading the PLG wave
• The open source past is shaping the expectations of technical users
• PLG companies are raising the bar for technical security tools
• Sales-led companies are supplementing their efforts with PLG