Lepo definisan product sense, i kako ga razvijati

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Autorka je Džuli Džou, čuvena po svom radu u Facebooku, gde je bila prva praktikantkinja i kasnije postala VP producta i dizajna, i po esejima na te teme. Članak je bio ovde ranije, preporuka za svakoga ko se bavi product-om kao smernica za rad na sebi, kao priprema za intervjuisanje novih product kolega…

Hajlajti iz članka:

• The simplest way to define product thinking is that it is the skill of knowing what makes a product useful — and loved — by people.

• The very best product thinkers are voracious about understanding why things work. A product thinking mindset might lead one to study what makes TikTok so popular, or what leads to Figma’s growth within an organization, or what the characteristics of popular marketplaces are.

• How do you develop your product thinking skills? The two most important habits are observation and inquiry.

• Observation is about paying attention to people’s reactions when they encounter products or services in their day-to-day lives

• Asking the “why” behind your observations leads to the other practice necessary for developing a product thinking mindset (and for being able to apply observations): inquiry. Inquiry comes from genuine curiosity about people and their behaviors, and can take different forms depending on how you learn best.

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