Korporacije će na osnovu vašeg glasa znati kako da se postave prema vama

Korporacije će na osnovu vašeg glasa znati kako da se postave prema vama

https://www.nytimes.com/2021/09/12/opinion/voice-s... link-img
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Pošto igrači poput Google, Amazon, pa čak i Spotify, ulažu u tehnologije porepoznavanja i profilisanja glasa (za šta, naravno, koriste podatke svojih korisnika), jasno je da smatraju područje glasovne komunikacije kao sledeće polje za nove načine monetizacije. Činjenica da se sve ovo dešava na način koji izaziva jako malo interesovanja javnosti mi govori da ćemo novu vrstu zadiranja u privatnost prihvatiti još lakše nego prethodne.

Iz članka:

Businesses devoted to personalized selling — including some name brand favorites — are also preparing to link what your vocal cords supposedly reveal about your emotional state to more traditional demographic, psychographic and behavioral information.

If during a call with a customer agent this biometric technology tags you as “tense,” you may be offered a discount on your purchase, especially if the company’s records also indicate that you’re a big spender. Being identified as a certain type can also get you routed to a customer service representative whom the company believes works best with your presumed personality: maybe “logical and responsible” or “creative and playful,” two such categories.

It’s not just call centers. Devices such as smart speakers and smartphones are now capturing both our words and the timbre of our voices. Soon companies may also draw conclusions about your weight, height, age, ethnicity and more — all characteristics that some scientists believe are revealed by the human voice.

On Jan. 12, Spotify received an extraordinary patent that claims the ability to pinpoint the emotional state, gender, age, accent and “numerous other characterizations” of an individual, with the aim of recommending music based on its analysis of those factors. Based on voice signatures, patented Google circuitry infers gender and age. A parent can program the system to turn electronic devices on or off as a way to control children’s activities. Amazon already claims that its Halo wrist band is able to identify your emotional state during your conversations with others.

DISKUSIJA

Nedavno sam se osetio oštećeno i bezobrazno provocirano od svog provajdera telekomskih usluga. Pale su verbalne i argumentovane optužbe za prevaru, koje su kod predstavnika kompanije izazvale reakciju koju sam smatrao ispravnom i obeštetili su me. 

Kod ljudi iz okruženja da dobijaju dosta lošije usluge za iste ili veće pare i kada im predložim da okrenu podršku i pitaju ih zašto je to tako nekima je neprijatno da se konfrontiraju na taj način. 

Čitajući ovu vest pomislim da je možda u interesu imati uigran karakter radi dobijanja najboljeg dila naspram korporacije, koja po definiciji nije tu da prepozna fine korisnike nego da maksimizuje profit. 

Možda je to dobra ideja za nekoga ko želi da napravi open-source projekat koji će potrošačima pomagati da prevare korpo algoritam da bi dobijali najbolje ponude. 

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