Kako su velike i uspešne kompanije došle do prvih korisnika

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Interesantan članak sa primerima kompanija i metodama akvizicije korisnika. Za skoro svaki od primera postoje i dodatni linkovi sa više detalja.

1 & 2: Tinder and Alibaba - physically traveled to their first users
Tinder went from 5,000 to 15,000 users by getting sorority girls to signup on the spot

Crucial to Tinder’s success was then-CMO Whitney Wolfe’s ideas for building an early user-base. She planned a tour that would take her to prominent college campuses around the country.

  • She would go to chapters of her sorority, do her presentation, and have all the girls at the meetings install the app.
  • Then she’d go to the corresponding brother fraternity—they’d open the app and see all these cute girls they knew.
  • Tinder had fewer than 5,000 users before Wolfe made her trip. When she returned, there were some 15,000.”

Alibaba "brute-forced" its success by visiting factories one by one

Back in the early '00s,  Jack Ma sent out a large sales force to fan out across the country, visiting factories one by one to show them how they could use Alibaba and Taobao to sell stuff online.

Back then, a large number of factories in China weren't used to working with other people online, and sometimes didn't even have computers or Internet.

It was hard work, but companies quickly flocked to Alibaba and its holdings. This allowed them to get an edge over eBay.

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