Kako NYT radi A/B testiranje naslova

https://blog.tjcx.me/p/new-york-times-ab-testing link-img
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Jako interesantna analiza programera koji je napravio scraper kako bi proverio kako i koliko New York Times testira naslove svojih članaka.

Ima dosta interesantnih primera i dosta zanimljivih rezultata, poput ovog:

I crunched the numbers, and it turns out that A/B-tested NYT articles are 80% more likely to rank on a “most popular” list. And—not surprisingly—more headline testing correlates with more engagement

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