Dan u životu user acquisition manager-a

Dan u životu user acquisition manager-a

https://www.singular.net/blog/user-acquisition-man... link-img
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Vukašin
✶ pre 170 dana ✚ pre 170 dana
Founder at Tesla Nation, Startit

"Crowdsource-d" članak kome je doprineo i Nebojša Radović. Duhovito sa nemalo stvarnosti, bar prema Slack četovima koje sam pratio na jednoj takvoj kampanji. Odlomak:

3AM: not sleeping
Roll over. Worry drowsily about those 3 campaigns that are totally sucking.

4AM: still not sleeping
Wake up thinking I messed up some budget. Grab the phone to check. Sigh with relief. Go back to sleep.

6AM: geos, geos, geos
Wake up to a thought: “Did I really put the Spanish text in the German campaign … or was it just a bad dream?” Pretty sure it was just a dream.

2

DISKUSIJA

It's funny because it's true :(

Doduše, svaki involved digital marketar ima identične dane, ne naravno na tom scale količine posla i pritiska.
Tek ustao, krmeljiv, pijem jutarnju kafu, već sam preleteo 4 različite analitike, različita klijenta i potpuno različita biznisa, da vidim šta su nove kampanje napravile juče , koja obećava, a koja ide na listu za odstrel.

"Srećom", pa se na ovim prostorima to radi tek na malom broju mesta, pošto kompanije uglavnom nemaju jasno postavljen model merenja konverzija ni marketing ROI.

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