Overworked and underpaid developers are helping fuel Istanbul's mobile gaming bonanza.
Over the last decade, Peak and other Turkish gaming studios have transformed Istanbul into the world capital of the “casual game” (otherwise known as free-to-play games) industry. Unlike AAA games, like Halo, Assassin’s Creed, or Final Fantasy, casual games are mobile-native, easy to learn, shorter to play and target the broadest audience possible.
According to 2020 statistics, around 58.86% of all mobile game players are casual gamers. It’s estimated that the global market for casual gaming is worth more than $8 billion.
In March 2021, six of the Apple App Store’s top ten mobile games in the U.S. came from Turkish studios...